SIDNEY BC | CANADA

Discover Sidney’s Christmas by the Sea from November 27 to January 8.

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About Us

Sidney Business Improvement Area Society

Strengthening Our Business Community

The Sidney BIA’s mission is to increase foot traffic and reach potential customers, clients, and event attendees in all sectors within the Sidney BIA’S district through the development, implementation, and evaluation of marketing, promotion, and other communication and collaborative efforts.

  • “Our Sidney businesses have seen a significant increase in commercial activity during the past 18 months. The awareness of Sidney within our local Peninsula community and Victoria as a whole seems to have grown with the marketing efforts of the Sidney BIA. Clearly, pooling our individual marketing resources and creating a ‘brand’ has been more effective than any one singular effort.”

    Grant Rogers, Commercial Property Owner

    Sidney Pier Hotel & Spa, Victoria Distillers

  • “The Sidney BIA has been and continues to be a valuable asset to the Sidney small business community. They do a great job engaging business owners and with keeping members up to date on upcoming events and opportunities. I look forward to the future of Sidney’s small business community and working with the BIA!”

    Sarah Scheller, Business Owner

    The Surly Mermaid, Five & Dime Restaurant

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    Our Staff

    Morgan Shaw
    Executive Director
    Marcela Restrepo
    Tourism & Marketing Manager
    Shannon Toogood
    Business Development Manager
    Bryce Gunning
    Community Engagement Coordinator

    Board of Directors

    The Sidney BIA Board is a diverse group of volunteers, composed of local stakeholders, business and property owners, entrepreneurs and community leaders. The Board meets regularly regarding the strategic development and implementation of Sidney BIA initiatives.