SIDNEY BC | CANADA

Book Two Nights in Sidney this February and Receive a $75 VISA Gift Card – Book Today!

Close close icon

Education Opportunities

Advance your Business

Everything You Need

Whether you are marketing your business or hiring employees the Sidney BIA is committed to providing the best possible support from local industry experts.

Year-Round Programs

  • Island Good Free Licence

    Island Good is trademarked and licensed by the Vancouver Island Economic Alliance

    Island Good branding helps shoppers easily identify local products from Vancouver Island and the Gulf Islands.

    Sidney businesses receive a free 1-year Island Good membership.

    Email shannon@sidneybia.ca with any questions.

    Learn More

  • Digital Readiness Free Series

    Enjoy this four-part free digital readiness series designed to help small business owners develop the skills they need to succeed online and grow their companies.

    You can complete just one module or all four—and you’ll receive a digital readiness badge for each module you complete.

    Learn More

  • Sidney Business Exclusive Social Media Management Subsidy

    The Sidney BIA has partnered with 365 Day Media Group to provide subsidized rates for affordable Social Media Management services.

    Learn More

  • Sidney Business Exclusive Branding and Web Design Subsidy

    The Sidney BIA has partnered with Billie Design Co. to provide subsidized rates for affordable professional branding and website design services.

    Learn More

  • Support Local BC Free Profile

    Support Local BC is a free online gift certificate marketplace where 100 per cent of the proceeds go directly to the business owners. 

    The Sidney BIA has covered all affiliated costs and any independent business can make a free profile.

    Learn More

  • Social Media Camp Free Membership

    Social Media Camp is Canada’s longest running Social Media conference and has been a platform to bring together top experts in Social Media Marketing since 2010.

    SMC Club will keep you connected and updated on everything happening in the world of social media. With a unique theme each month, we will bring you content that spark conversations and helps you build relationships that will drive your business forward.

    Sidney businesses receive a free 6-month membership.

    Learn More

Upcoming Webinars

  • Get Started with Email Marketing

    Date: February 2
    Time: 1:00pm to 4:00pm

    Email Marketing makes money. In fact, a recent study showed that for every $1 you spend on email marketing, you can expect an average return of $38. Find out what you need to start an effective email marketing campaign and reach your target audience via their email inbox.

    Join Mhairi Petrovic, Out-Smarts Marketing as she delivers an action plan to get your email strategy up and running.

    Things You Will Learn

    • How to integrate email into your overall marketing strategy
    • Choose the best platform for your email marketing
    • Understand the components of a successful email campaign
    • Determine the success of your campaigns and test different approaches
    • An action plan to start your email strategy
    • The differences between some major email marketing platforms

    All webinar participants will also receive access to a recording for seven days after the live session.

    Sidney businesses use promo code EXPLORESIDNEY at check out for free education.

    Learn More

  • How to Drive More Traffic to Your Website

    Date: February 8
    Time: 10:00am to 12:00pm

    93% of online experiences begin with a search engine. Understanding how to improve your visibility in Google and other search engines is crucial for driving traffic to your website. Learn free online tools to find out who your website visitors are, what they’re searching for, and how you can get more visitors and paying customers.

    This seminar will provide you with an overview of the digital ecosystem including search engines and analytics. Join our digital marketing expert Warren Thompson, Co-Founder of Ollo Metrics as he helps you learn who your customers are and how they find you online.

    Things You Will Learn

    • How to read balance sheets
    • How to interpret income statements
    • Understand how to make earnings work for your business
    • How to gain insights into the financial health of your business
    • Identifying the pros and cons of your business operations
    • A case study approach to financial analysis
    • The steps to setting up your Google Analytics account (free checklist provided)
    • Free methods to learn more about your customers with real data
    • How to find your “rock star” products, services, or staff that are attracting visitors
    • Ways to figure out your competitors’ marketing strategy and use it to your advantage
    • Learn what search terms your visitors are using and better target people like them
    • Improve user experience by removing confusing pages or poor navigation design
    • Tips on improving your website’s ranking on search engines for search engine optimization (SEO)

    All webinar participants will also receive access to a recording for seven days after the live session.

    Sidney businesses use promo code EXPLORESIDNEY at check out for free education.

    Learn More

  • Business Mapping Developing a Smart Business Model

    Date: February 8
    Time: 1:00pm to 3:30pm

    Struggling with the complexities of a business plan? Business mapping helps to deconstruct the formal elements of a business plan, simplifying a lot of the information into bite-sized pieces. It covers the same aspects as a more traditional business plan, without going into as much granular detail.

    Join John Baxter, Small Business BC as he provides you with a lean start-up canvas for developing a new business that segments your potential enterprise into nine easy to understand chunks.

    Things You Will Learn

    • Learn how to evaluate your business idea
    • Understand the key areas of a successful business model
    • Discuss your business viability through practical workshopping
    • How to map your business out on a worksheet
    • Clarify types of business structures and requirements
    • The different financing options available for your new venture

    All webinar participants will also receive access to a recording for seven days after the live session.

    Sidney businesses use promo code EXPLORESIDNEY at check out for free education.

    Learn More

  • Business Planning Series Package

    Date: February 8
    Time: 1:00pm to 4:00pm

    Starting a business is no easy task, which is why it pays to prepare. Our Business Planning Series is a comprehensive, nine-seminar package focused on teaching you how to turn a good business idea into a successful business venture.

    Register today and learn about the most important operational areas for new businesses and how to evaluate them from our team of experts.

    By attending this program, you will learn to evaluate the financial viability of your business idea, understand how to clearly define your target market, and strategize the first stages of your business operations, marketing and sales plans.

    Program includes 27+ hours of education (value of $512) delivered by industry experts:

    Eight webinars include:

    Things You Will Learn

    • An overview of business mapping
    • The costs and requirements associated with start-ups
    • The importance of maintaining your cash flow
    • Why market research is vital to your business
    • Creating your online marketing and website presence
    • How to create a successful business plan

    All webinar participants will also receive access to a recording for seven days after the live session.

    Sidney businesses use promo code EXPLORESIDNEY at check out for free education.

    Learn More

  • Marketing Research for Your Business

    Date: February 9 – February 23
    Time: 1:00pm to 4:00pm

    In this two-part seminar package, Small Business BC’s Market Research expert, Mark Eversfield will teach you the important steps of gathering both secondary and primary market research.

    Sessions included:

    Things to bring:

    • A wi-fi capable laptop or tablet
    • Credentials to access your local library’s online databases
    • Enthusiasm to get started!

    As a bonus, purchase of this package includes a brief consultation with Mark Eversfield (appointment required) aimed at helping you make sense of your research findings.

    Presented By: Mark Eversfield, Market Research Expert at Small Business BC

    Things You Will Learn

    • Identify key resources of secondary data for your business
    • Set up automated tools for a continuous feed of customized data
    • Differentiate between quantitative and qualitative data
    • The difference between quantitative and qualitative data
    • How to determine your business viability
    • Uncover successful methods of collecting market research data

    All webinar participants will also receive access to a recording for seven days after the live session.

    Sidney businesses use promo code EXPLORESIDNEY at check out for free education.

    Learn More

  • Finding Opportunities with the Government of Canada

    Date: February 10
    Time: 10:30am to 11:30am

    Did you know – The Government of Canada purchases between $20-$25 billion of goods, services, and construction each year. Many of the suppliers of these goods are small businesses. Finding and Bidding on Opportunities with the Federal Government can provide a fantastic way to grow your revenue.

    Get an overview of buyandsell.gc.ca, which offers access to all the Government of Canada’s tenders and other related procurement information. You’ll receive guidance on the Request for Proposal (RFP) process and general information on the government bidding and evaluation process.

    Attend this seminar to learn more about the functionality of the BuyAndSell.gc.ca site and how you can do business with the Government of Canada

    Things You Will Learn

    • An overview of the Government Electronic Tendering Service (GETS) BuyAndSell.gc.ca
    • How to search for government tenders and contract history
    • Keeping track of opportunities
    • Standing offers and supply arrangements with the federal government
    • Understanding the different types of opportunities available

    All webinar participants will also receive access to a recording for seven days after the live session.

    Sidney businesses use promo code EXPLORESIDNEY at check out for free education.

    Learn More

  • Marketing Strategy for Small Business

    Date: February 11
    Time: 1:00pm to 4:00pm

    You know what your small business has to offer, but how do you get that message across to potential customers? Marketing is the single most effective way to spread the word. Presented by Mary Charleson, Charleson Communications, Marketing for Small Business will help you focus on what your unique value proposition is and how to communicate your message effectively.

    You’ll learn about the most effective marketing tools, the changing media landscape, and how to spend your marketing budget.

    Things You Will Learn

    • How to communicate what your business offers
    • Tips for crafting your marketing message
    • The right tools to reach your target market
    • Various media choices available to you
    • How digital marketing is altering the decision-making process
    • Find out about cost-effective marketing options

    All webinar participants will also receive access to a recording for seven days after the live session.

    Sidney businesses use promo code EXPLORESIDNEY at check out for free education.

    Learn More

  • Digital Readiness Series

    Join Grow with Google, for a free four-part Digital Readiness Series designed to help small and medium-sized business owners develop the skills needed to succeed online. 

    The series aims to help small and medium-sized businesses owners like you:  

    • Get found online: Get your business online and improve your digital presence.  
    • Reach more customers: Connect with more customers in more places.  
    • Sell online: Make it easy for customers to shop with you on your website. 
    • Work remotely: Run your business from anywhere. 

    Learn More

Resource Library

The Sidney BIA has cultivated a comprehensive library of resources covering all aspects of starting, growing and transitioning with your business.