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Social Media, Digital Marketing & E-Commerce

Grow Your Business

Say Hello to Online

Understanding how to improve your visibility online is imperative at all stages of your business. Leverage free social media platforms to expand your customer base and engage with the community.

Making
Technology Work for Your Business
Attracting and Selling Online Marketing
Guide
Sidney’s Small Business Digital Readiness Checklist

Grow your Business
with Google

Free digital training courses designed for small businesses and tools to help your business adapt, grow, and better serve your community.

Get Started with
E-Commerce

E-commerce can mean different things for different businesses, and can range from accepting payments on a website to creating a full online store. In these videos, you’ll learn about what e-commerce is, how to start using e-commerce, and two types of e-commerce solutions you can consider.

Grow your Social Following

  • 1. Lay out your goals

    Having a solid plan, objectives, and goals are imperative if you want to jumpstart your social media. Putting a strategy together includes outlining your business goals, so that you can work backwards to create posts which reinforce them.

    A strong social media marketing strategy will generate conversation about your brand, products, and partners.

  • 2. Use High-Quality Images

    It’s important to show high quality photographs across all social platforms because it conveys consistency, professionalism, and sets a tone and reputation for your brand.


    Sidney Businesses receive exclusive rates for professional photography. Email shannon@sidneybia.ca to learn more.

  • 3. Seek Relationships, Not Just Followers

    Providing a great experience for your audience on social media can increase customer satisfaction and build brand loyalty.

    It’s hard to make great content if you don’t know who you’re making it for. The demographics of your target audience will help define the type of content you post, your brand voice, and even what days and times to publish.

    Here are some quick ideas to start building relationships:

    • Always @mention people you reference in your social media posts
    • Ask for your audience’s feedback
    • Reply with a comment to start a conversation with the comment section and ensure you mention (using the @ symbol) specific users

    Learn More

  • 4. Fine Tune your Skills with Social Media Camp

    Social Media Camp is a community dedicated to helping small businesses grow online using social media. SMC Club will keep you connected and updated on everything happening in the world of social media through interactive webinars, downloadable resources/templates and access to professionals to answer any questions you may have.

    Sidney businesses enjoy a free 6 month membership with the code EXPLORESIDNEY at checkout.

Sidney Exclusive Opportunities

Social Media Subsidy Program

The Sidney BIA has partnered with 365 Day Media Group to provide subsidized rates for affordable Social Media Management services.

Social Media Management packages are here to take care of all your social media needs, both big and small.

Plans are customized based on which platforms are most effective for your industry and your desired social media presence.

Billie Design Co.

The Sidney BIA has partnered with Billie Design Co. to provide subsidized rates for affordable professional branding and website design services.

Billie Design Co. specializes in helping small business succeed through strategic branding, Squarespace website design, and social media resources.